THE WAY MOST PEOPLE ARE USING COPY ISN’T WORKING ANYMORE
And if there’s a cardinal sin in marketing, getting ignored is right there atop the list.
The reason why this is happening is simple really…
The world has unquestionably become more connected than ever before. Every niche, industry, and marketplace imaginable has now seen countless marketers showing up using the same worn out, hyped up, and gimmicky copy style.
HECK, MANY OF THEM ACTUALLY ARE USING THE SAME EXACT COPY. WORD FOR WORD.
THIS “OLD” AND “OUTDATED” STYLE OF COPYWRITING WHERE EVERYONE SOUNDS LIKE EVERYONE ELSE HAS BECOME... OVERSATURATED.
YES, HUMAN NATURE DOESN’T CHANGE, BUT...
And while human nature doesn’t change and many of the copy principles which have worked for 100+ years will continue to work long into the future...
Just like anything, with over exposure the method being used on top of those principles loses its effectiveness, becomes diluted, and worst of all…
HAVE YOU EVER SPENT HOURS CRAFTING A FACEBOOK AD ONLY TO LAUNCH TO THE SOUND OF CRICKETS?
Or, worse yet, ever shelled out serious money to an expensive “professional” copywriter only to have their ad perform no better than your own?
Invisible is great for super heros, but it’s terrible for us marketers.
AS ENTREPRENEURS OUR SALES ARE DIRECTLY CORRELATED TO THE QUALITY OF OUR COPY AND IN WHETHER OR NOT OUR PROSPECTS TRULY BELIEVES WE CAN HELP THEM OR FULFILL ON OUR PROMISES.”
WHAT’S EVEN WORSE THAN GIMMICKY OR OVERLY “SALESLY” COPY?
AS ENTREPRENEURS OUR SALES ARE DIRECTLY CORRELATED TO THE QUALITY OF OUR COPY AND IN WHETHER OR NOT OUR PROSPECTS TRULY BELIEVES WE CAN HELP THEM OR FULFILL ON OUR PROMISES.”
WHEN WHAT SOMEONE WRITES...READS, SOUNDS, AND *FEELS* COMPLETELY INAUTHENTIC.
It’s the dead giveaway posts in certain Facebook groups by “gurus” pitching their products under the disguise of value…
The fake scarcity of only 17 copies of someone’s ebook remaining…
Or when it’s your “lucky day” because they’ve only got room for one more client and they’ve cleared a few minutes to chat with you.
AS A PROSPECT, YOU CAN *FEEL* WHEN COPY IS INAUTHENTIC.
AND THIS KIND OF COPY CARRIES A SERIOUS COST.
THINK OF THE BUSINESSES OR “GURUS” YOU’VE SEEN WHERE THEIR COPY FELT FAKE, OVERHYPED, OR FORCED. YOU MOST LIKELY VIEW EVERYTHING COMING FROM THEM NOW THROUGH A TINTED LENS WHICH IMPACTS WHETHER OR NOT YOU ENGAGE OR BUY FROM THEM.
THE “SECRET WEAPON” FOR ANY ENTREPRENEUR
Instead of risking relationships and future sales by writing copy this way…
We believe that every single business owner, no matter the industry, niche, product, or service...has within them their own copywriting secret weapon.
One that (when tapped into):
- Has your prospects eager to hear from you and read your messages…
- Clearly communicates to people that you come from a place of pure conviction, service, and radical integrity.
- Converts strangers into life long and loyal fans. The kind of people that help build a long lasting and strong business, not just another flash-in-the-pan.
SO WHILE THERE’S DEFINITELY NOTHING WRONG WITH USING TEMPLATES, FORMULAS, OR FOLLOWING A COPY-AND-PASTE PROVEN MODEL (YOU’RE ABOUT TO GET INSTANT ACCESS TO ALL OF THAT)…
NONE OF THEM WILL WORK UNLESS THE COPY TAKES ON IT’S OWN…
From bloggers and authors, to big brands and leading online marketers..
The ones that are consistently winning all have “it”. They’ve dialed in not just the science of copywriting (the templates, formulas, etc), but the art as well! They’re marketing all flows from their own unique and authentic voice.
IT’S THE ART WHICH MAKES COPY STAND OUT, GET NOTICED, AND MAKE A HUGE IMPACT...
IT’S THE ART WHICH MAKES YOUR READERS *FEEL* WHAT YOU’RE WRITING…
AND IT’S THE ART WHICH ENGAGES, CONNECTS, AND MAKES PEOPLE ANTICIPATE WHAT YOU HAVE TO SAY NEXT!
But look around and you’ll see almost no one talking about it… It’s mostly just more of the same, which is why most copy is getting ignored, why the costs of conversions continue to rise, and why the majority of emails get deleted the
Which is why I’m so excited to finally introduce you to our mystery man today who has perfected a formula for both the science and the art of writing world-class copy…
Get THE 7-FIGURE COPYWRITING SECRETS or the other courses from the same one of these categories: THE 7-FIGURE COPYWRITING SECRETS, Copywriting, 7-Figure, Secrets, Course, Foundr for free on Cloud Download.
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