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"Attribution 101"

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Depesh Mandalia – The FAATT Framework

Depesh Mandalia – The FAATT FrameworkSection 1: The Tracking TrinityGive Facebook more data so you can reach customers more profitably.Turbo-charge Your Browser Pixel: Most Facebook advertisers don’t set up the pixel properly which leads to poor retargeting and...


Ben Settle – Copy Troll

Ben Settle – Copy Troll Dear Friend, If you want to turn spiteful troll comments, lies about you, bogus reviews about your products, and even outright slander into new sales for your business, then this letter...