Growth Design – Product Psychology Mastery

By Dan Benoni & Louis & Xavier Lavallee

The customer experience doesn’t happen on a screen, it happens… in the mind.

MASTERY The Step-By-Step Framework To Create Better

User Experiences Using Psychology

This course shows you the psychological frameworks to ethically improve any product feature or growth area (activation, retention, monetization).

After you complete this course, you’ll be able to:

  1. Turn any experience into something valuable for your users
    Know where the customer journey fails and how to solve it
  2. Make smarter (and faster) product decisions
    Find better solutions with less trial and errors
  3. Justify your product decisions
    And have the convincing vocabulary to back them up

Here’s what you’ll get:

MODULE 1 Understand User Behaviors

With 3 Proven Mental Models

MODULE 2 Find The Gaps To Improve Any Experience

Using The B.I.A.S. Framework Growth Design – Product Psychology Mastery 

MODULE 3 Create Delightful Moments

Aligned With Your Business Goals Pro-Growth Design – Product Psychology Mastery

MODULE 4 Communicate Product Decisions

To Better Rally Your Team & Stakeholders Growth Design – Product Psychology Mastery

MODULE 5 Create Ethical & Humane Products

Humane design principles: The 3 fundamental principles to follow when redesigning for a more humane experience.

Black mirror test: The one exercise you can do to ensure your product won’t trigger behavioral problems for your users.

Ethical test: Evaluate your product using the manipulation matrix.

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