Laura Belgray – Story Hero
I’m Laura Belgray, award-winning copywriting expert, founder of Talking Shrimp, co-creator of The Copy Cure, and unapologetic lazy person. I also like to be called “Laura Fcking Belgray.” That’s the fame status you achieve telling great stories: {first name} fcking {last name}.
I’ve taught email writing to thousands, through live events like Copy Chief Live, Traffic and Conversion, and Unfair Advantage Live, and online conferences like Teachable’s, Marketing Profs’, and lots more.
Before segueing to copywriting in the online entrepreneur world, I spent decades writing promos for big TV clients like Nickelodeon, Nick at Nite, TV Land, HBO, Bravo, and Fandango.
In this 2-hour video training, you’ll learn:
- The Art of The Start: How to jump into a story so we’re gripped from the get-go
- The seamless segue: How to get from your story to the sell without feeling like you’re awkwardly jamming them together
- Concrete details: the magic element that turns words into pictures. But how much to pack in and what to leave out? We’ll cover that, too
- Rhythm changes. (See what I did there?)
- “How do I use dialogue and spoken lines?” ME: I’ve got you.
- Humor, or which words add the yuk yuks
- Length. How long is too long?
- The difference between a “who cares” anecdote and a real story
- How to make a story “email appropriate”
- Who the story should be about when it’s in an email. You, the writer? The reader? Your purebred cockapoo, Roger?
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