Ed Latimore & J.K. Molina – The Templates
The Algorithm Hates You
- You don’t have pronouns in your bio
- You’re based
- You’re probably right wing
- You’re a creator, not a consumer
- You’re here to make connections and money (more on this below)
AKA you’re not Twitter’s puppet.
It’s not because you don’t comment 82 times a day.
It’s not because your followers don’t like you anymore.
It’s because (and you might not want to hear this)
You’re probably tagged with a big fat mark that says shadowbanned.
(Ever noticed how your engagement is significantly lower since the elections?)
The Ruthless Cycle
One day an account is all over your feed. Hundred likes. Dozens of retweets. Killing it.
Then their engagement goes down a bit.
Until one day you randomly stop seeing their tweets.
Then you forget about them.
Just like that. Poof. Gone.
It happens too often (might have even happened to you). Especially if you didn’t adapt to the new algo changes.
You know it better than anyone because you’ve experienced it:
It’s that same algo that allows bigger accounts to tweet the most basic sh*t and crank numbers like these:
While you can’t seem to crack 5 likes in 10 minutes.
That same algo gives you worse engagement today than what it gave you 3 months ago with fewer followers.
And keeps you stuck in a what-am-I-doing-wrong cycle (for now at least)
The game is rigged. No doubt about it.
So how do we rig it in your favor?
Bigger Accounts Know Something You Don't
Bigger accounts are not better than you, they've just done this for a longer
But they do have one unfair advantage:
It took these big accounts months (some, like Ed, years) of constantly overloading their dopamine receptors with tens of thousands of tweets
To get to the point where they UNCONSCIOUSLY use them EVEN if they're not aware of it
No wonder their engagement constantly kicks ass:
They have a mental library of viral data helping them out every time they write...
Use Your Brain, Not Your Hands
Have you ever read a great tweet and immediately got an idea for another one?
Then it goes viral and then you're like "wtf..."
That’s not a coincidence.
You unconsciously used Pattern Recognition, a survival technique that’s been around for tens of thousands of years.
See, you didn’t write that tweet,
Your BRAIN did.
Now imagine that times 1,000.
Imagine what would happen if you exposed your 2.5 million gigabytes of brainpower (seriously, that's how much you have)
To every single viral tweet, your niche has ever produced,
And let your BRAIN do the tweeting for you
How much better would your engagement be if we could just replicate that process that’s already in you?
Every viral tweet, thread, and high-converting sales tweet your niche has ever produced
(500 and counting)
Twitter is just saying 1 thing, 1000 different ways
Marketing
- Copywriting
- Persuasion
- Mental models
- Differentiation
- Metaphors
- Stories
- Business models
The System Is Wrong
- College
- Schools
- Nutrition
- Government
- Working a Job
- Raising Children
- "Normie" behavior
Make Money Online
- Agencies
- Clients
- Freelancing
- SaaS
- Web Design
- Media Buying
- Ghostwriting
- Startups
- Lead Gen
Relationships
- Women
- Dealing With People
- Human Nature (This one is my personal favorite, 100+ likes every time)
- Social Skills
- Seduction + Game
Audience Building
- Writing
- Leverage
- Connections
- DMs
- Partnerships
- Digital assets
Peace
- Nature
- Zooming Out
- Perspective
- Your Vision
- Self Esteem and Self Actualization
- Spirituality
- Giving Few F*cks
Entrepreneurship
- Motivation
- Struggles early on
- Anxiety
- Capital
- Starting
- Roadmaps
- Skill mastering
- Business ideas you can run with (no seriously)
Fitness & Nutrition
- Diets
- Exercise
- A critic of the system
- Comparisons
- Stress
- Mental Health
- Health + Society
Self Improvement
- Mindset
- Self-control
- Hard Truths
- Ego
- Curiosity
- Business
- Holistic Approach to Life
- Competence
Family
- Parents
- Raising Children
- Generational Wealth
- Advice
- Retiring your parents
- Generational Blessings
- Forgiveness
Work
- Productivity
- Focus
- Discipline
- Flow state
- Consciousness
- Simplification
PLUS
- Memes
- Shitposting
- Rapport-building with your audience
- High-converting sales tweets
- Viral thread starters that stop the scroll
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